Wednesday, January 27, 2010

In this blog I will be focusing on Tiffany & Co. I will try to apply the information I learn from the textbook and in-class discussion to developing crisis communication strategies for Tiffany & Co. For example, Professor Laskin explained that crisis can be caused by an outside or inside error (deliberate or not). Tiffany & Co., for example, can potentially face a crisis from inside causes such as when current or former employees speak negatively about the management within the company. This website shines a bad light on the management throughout the entire company. The site may give Tiffany & Co. a bad reputation about how they treat their employees. Which could lead to prospective employees not wanting to work at any Tiffany & Co. There are also outside causes that pose a threat towards Tiffany & Co., a major one could be the many different companies that sell fake replicas of their jewelry. These businesses may discourage prospective customers to not splurge for the real Tiffany & Co. jewelry. It may also encourage current customers to shop with a more exclusive company that is not replicated as often. The website I posted on here is not the only company that sells Tiffany replicas there are many different ways that people can buy fake Tiffany's jewelry. These issue could lead to a downfall and major crisis for Tiffany & Co.

Sunday, January 24, 2010

This is a student’s blog for Crisis Communication class at Quinnipiac University. As such, I as the author of this blog make no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis. Opinions expressed on this blog are Rebecca Gress' personal opinions and do not represent opinion of the Quinnipiac University or opinion of the instructor of the class.