In this blog I will be focusing on Tiffany & Co. I will try to apply the information I learn from the textbook and in-class discussion to developing crisis communication strategies for Tiffany & Co. For example, Professor Laskin explained that crisis can be caused by an outside or inside error (deliberate or not). Tiffany & Co., for example, can potentially face a crisis from inside causes such as when current or former employees speak negatively about the management within the company. This website shines a bad light on the management throughout the entire company. The site may give Tiffany & Co. a bad reputation about how they treat their employees. Which could lead to prospective employees not wanting to work at any Tiffany & Co. There are also outside causes that pose a threat towards Tiffany & Co., a major one could be the many different companies that sell fake replicas of their jewelry. These businesses may discourage prospective customers to not splurge for the real Tiffany & Co. jewelry. It may also encourage current customers to shop with a more exclusive company that is not replicated as often. The website I posted on here is not the only company that sells Tiffany replicas there are many different ways that people can buy fake Tiffany's jewelry. These issue could lead to a downfall and major crisis for Tiffany & Co.