This week in my Crisis Management class we are learning about crisis that occur because of the external environment. These crisis include Political issues, Economic Forces, Social Forces, and Technological Forces. When researching Tiffany & Co. I feel that Economic Forces could lead to the biggest crisis for them. Some things that fall into the Economic Forces category is interest rates, inflation, and exchange rates. Exchange rates may end up to be a crisis for Tiffany & Co. because they are an international company and have customers all over the world. The exchange rates fluctuate often and they need to make sure they are always accurate with pricing. Another crisis they can run into is the economic issues that customers may have. If the economy is not doing well they will not spend money on luxury goods such as jewelry. Tiffany & Co. needs to be conscience of these issues so that when they do become a problem they are ready to deal with it before it becomes a major crisis.