Organizational Strategy & Crises

This week in our Crises Communication class we are discussing intended strategies and realized strategies. Once a company decides what the intended strategy is, they then research the realized strategy. Ever since 1837 Tiffany & Co. has been a premier jeweler for America and has only expanded. After implementing the intended strategy a company always has other issues they need to deal with, which we call the realized strategy which is usually a result of the organization or the environment.

Organizational strategies can be divided into two separate categories either Corporate or a Business Competitive level strategy. While analyzing Tiffany & Co. I did this with the Business or Competitive strategy because it focuses on whom the biggest competition is and most importantly who are there customers as well as how are we going to treat these customers with the utmost respect. In this strategic approach a business is directed to use a generic approach. In the generic approach a company is supposed to emphasize the distinctive set of resources that they will be able to offer their customer base.

After putting the entire strategy together a company must always control what is going on within their organization. In this process the company must really look at all internal factors. They must then evaluate the performance of the organization so that it can be compared after the strategy is implemented. These factors will in turn help them to measure the success of their company both quantitatively and qualitatively. They then should take control where necessary.

The book then encourages that it is necessary to accurately access the performance of the company early so that they can identify any warning signs of a potential crises. For instance, we could say that Tiffany & Co. was having a lot of returns because the clasp on a certain piece of jewelry was continuing to break. They could then go back in the production line of that specific piece and see where the problem may have originated.

If a company continues to access the entire organization it could really help them in avoiding a crises. By coming up with a strategy and then accessing the realized strategy a company can be a step ahead of others by being aware of what is going on in the entire business. If Tiffany & Co. continues to be alert of their main competitors and employees they will continue to have a very smooth running business.