The Crisis is Here!

This week in class we have finally encountered a crisis! Although this is not something an organization is excited about, for me as a student it is! We have done all the planning for many different families of crises and we would now be close to prepared if something did actually happen this week.

Now that the crisis has hit the first step for Tiffany & Co. is to decide who the leader should be for this specific problem. In my recent research on Tiffany & Co. I have come to notice that they are always sponsoring different events. As far as I know there has not been a major crisis with any of the events they have sponsored but for purpose of learning we will pretend there was one. If a crisis were to occur during an event they were sponsoring the first thing to do is find the person in charge of the event and have them make the first move as to how to handle the situation. After the leader is chosen they must assess the situational analysis which is one of the first parts of the CMT plan and they will decide what should be done now. They then must mitigate the strategies and assess the situation as the crisis continues to make sure each strategy they are implementing is running smoothly. After the strategies are implemented and assessed they then must choose the spokesperson that will do the majority of the communicating with both the media and the stakeholders about the crisis.

In the Mid-Crisis Stage this will inform Tiffany & Co. one of three things the first one being that the crisis is under control, the second one being that control has not been attained, or lastly that the outcome is completely hopeless. After damage is contained they must communicate with both the internal and external stakeholders and make amends wherever necessary. Towards the end of the crisis Tiffany & Co. needs to evaluate what is going right and what is going wrong for the means of how they can change things in the case that another crisis may occur in the future.